Organizational Strategies and Chronological Order

Organizational Strategies and Chronological Order The word chronological comes from two Greek words. Chronos means time. Logikos means reason or order. That is what chronological order is all about. It arranges information according to time. In composition  and speech, chronological order is a method of organization in which actions or events are presented as they occur or occurred in time and can also be called time or linear order. Narratives and process analysis essays commonly rely on chronological order. Morton Miller points out in his 1980 book Reading and Writing Short Essay that the natural order of events - beginning, middle, and end - is narrations simplest and most-used arrangement. From Camping Out by Ernest Hemingway to The Story of an Eyewitness: The San Francisco Earthquake by Jack London, famous authors and student essayists alike have utilized the chronological order form to convey the impact a series of events had on the authors life. Also common in informative speeches because of the simplicity of telling a story as it happened, chronological order differs from other organizational styles in that it is fixed according to the timeframe of events which happened. How Tos and Who-Done-Its Because time order is essential in things like How-To presentations and murder mysteries alike, chronological order is the preferred method for informative speakers. Take for example wanting to explain to a friend how to bake a cake. You could choose another method to explain the process, but putting the steps in order of timing is a much easier method for your audience to follow - and successfully bake the cake. Similarly, a detective or officer presenting a murder or theft case to his or her team of police would want to retrace the known events of the crime as they occurred rather than bouncing around the case - though the detective may decide to go in reverse chronological order from the act of the crime itself to the earlier detail of the crime scene, allowing the team of sleuths to piece together what data is missing (i.e., what happened between midnight and 12:05 am) as well as determine the likely cause-effect play-by-play that led to the crime in the first place. In both of these cases, the speaker presents the earliest known important event or occurrence to happen and proceed to detail the following events, in order. The cake maker will, therefore, start with decide which cake you want to make followed by determine and purchase ingredients while the policeman will start with the crime itself, or the later escape of the criminal, and work backward in time to discover and determine the criminals motive. The Narrative Form The simplest way to tell a story is from the beginning, proceeding in time-sequential order throughout the characters life. Though this may not always be the way a narrative speaker or writer tells the story, it is the most common organizational process used in the narrative form. As a result, most stories about mankind can be told as simply as a person was born, he did X, Y, and Z, and then he died wherein the X, Y, and Z are the sequential events that impacted and affected that persons story after he was born but before he passed away. As X.J. Kennedy, Dorothy M. Kennedy, and Jane E. Aaron put it in the seventh edition of The Bedford Reader, a chronological order is an excellent sequence to follow unless you can see some special advantage in violating it. Interestingly, memoirs and personal narrative essays often deviate from chronological order because this type of writing hinges more upon overarching themes throughout the subjects life rather than the full breadth of his or her experience. That is to say that autobiographical work, largely due to its dependence on memory and recall, relies  not on the sequence of events in ones life but the important events that affected ones personality and mentality, searching for cause and effect relationships to define what made them human. A memoir writer might, therefore, start with a scene where he or she is confronting a fear of heights at age 20, but then flash back to several instances in his or her childhood like falling off a tall horse at five or losing a loved one in a plane crash to infer to the reader the cause of this fear. When to Use Chronological Order Good writing relies on precision and compelling storytelling to entertain and inform audiences, so its important for writers to determine the best method of organization when attempting to explain an event or project. John McPhees article Structure describes a tension between chronology and theme that can help hopeful writers determine the best organizational method for their piece. He posits that chronology typically wins out because themes prove inconvenient due to the sparsity of occurrences that relate thematically. A writer is much better served by the chronological order of events, including flashbacks and flash-forwards, in terms of structure and control.   Still, McPhee also states that theres nothing wrong with a chronological structure, and certainly nothing to suggest its a lesser form than thematic structure. In fact, even as long ago as Babylonian times, most pieces were written that way, and nearly all pieces are written that way now.

What is a Language Essay Example | Topics and Well Written Essays - 1000 words

What is a Language - Essay Example The author has tried to explain various principles and concepts of a language, while considering the involvement of a speaker of the language, within the scope of such discussions. As the author identifies five responses to ’what is a language’, the essay makes reference to a text book, named â€Å"Chomskyan Linguistics†, written by Smith and Wilson in 1979, in which the two renowned linguists connect the language with rules that make the grammar of any language. They have further opined that, for example, in the English language, different speakers possess different levels of grammar and, thus, English would have not one but many grammars, as the same will be different for various individual speakers. Responding to the question ’what is a language’, the author has considered five answers. They include ‘NATURALISM’, meaning language is a natural kind; PLATONISM, which treats language as an abstract object; NOMINALISM, meaning that any s et of objects would define the name of a language; SOCIOLOGISM, which places the language in the category of social facts and DUALISM, which agrees to the language being a social fact, while disagreeing with the argument that the particular social fact could also be the linguistic fact. While discussing all answers, with arguments for and against five positions, the author has staked its claim to last option, saying that linguistic facts cannot be, necessarily, social facts also, thus, negating SOCIOLOGISM. Author further states that the option of NATURALISM is partially compatible with the last answer, DUALISM. (Pateman) Languages as natural kinds The author has dismissed the claim that languages belong to natural kinds, by saying that other natural facts in this world cannot be counted in the same group, although all of them may belong to natural kinds only. The fact is exemplified by different natural products like tigers and lemons, both of which are from nature, but are entirel y different. Further, diversifying on the discussion, the author has stressed that definition of language has the relation to the environment that surrounds the speaker. Pateman has given an example of Creoles, who find no use of their native language in the new environment; like the ‘plantation workers’. Languages as abstract objects The author has referred to the theory put forward by Chomsky, which treats linguistics as a science, like neurology and psychology. Further, there are references to arguments put forward by Katz, which treat languages and sentences as mathematical abstract objects, while employing ‘general scientific methodology’ to support this claim. Pateman has countered Katz’s argument by relating the properties of sentences and language with grammar, in abstraction, which can be viewed as mathematical grammarian abstract objects, while having no reality. (Pateman) Languages as names Many sociolinguists have related languages with t he spoken dialects and social facts of the speakers. Accordingly, the author of this article refers to Smith and Wilson, informing in their text book that dialect and language correspond to each other, when the speakers having similar grammar, for any language, are grouped together. However, Pateman counters this argument by saying that there is no relation of language with an individual, as its name is taken from the dialect, which speakers can formulate for construction of a language. Languages as social and linguistic facts The author describes about relationship between the groups of a social class and the language spoken by them. For example, members of a church belong to the same social group and may speak the same dialect or language. Hence, the idea of

Computer Literacy Coursework Example | Topics and Well Written Essays - 1500 words

Computer Literacy - Coursework Example By means of comparison, it must also be understood that even though personal computing has taken on a life all its own throughout the past several decades, the uniformity of computing has not yet existed. This is of course due to the fact that rapid shifts in technology, growth in hardware, software, and the development of faster processors and lighter weight computing devices have slowly shifted the market away from tethered desktops and PCs towards the era of mobile computing. As a direct result of this shift, tablet computers, to include a litany of different manufacturers and operating systems, have begun to define the way in which personal computing and professional applications are run. As with any trend, the rate and extent to which businesses can integrate with the recent shifts in tablet use and employees with regards to business operations will have a direct effect with regards to the growth and relevance of whatever firm or entity pursue such a path. Accordingly, the follo wing analysis will engage the reader with an understanding of analyzing the benefits and risks of deploying tablet computers within organizations; specifically focusing upon issues related to productivity, accessibility, and compatibility. Is the further hope of this author that such a level of understanding will provide a more broad and nuanced level of appreciation for the way in which mobile computing is slowly but surely changing the face of the world with regards to the way in which business is conducted. Although no specific business will be held as a test case, the broad rationale for this is with regards to the fact that focusing upon any special business would necessarily reduce the applicability of the analysis with regards to any other firms might seek to utilize this information. Productivity Concerns: Firstly, it must be understood that the benefits of deploying tablet computers within organizations is necessarily the added benefit of providing rapidly accessible inform ation to the stakeholders in question (Baltzer, 2013). Even though it has thus far been determined that no specific industry will be analyzed, whether or not a given organization is performing a service industry or directly integrating products with the consumer, the ability to rapidly engage with information and presented, either in a sales or service type format, has a direct level of bearing with regards to the relevance and power of engagement that a given firm could display (Lowry, 2009). Rather than necessitated placing an individual in a queue while the customer service representative more stakeholder retrieves the information, the use of tablet computing would allow more rapid integration with this individual; thereby increasing representative would be able to handle a higher volume of inquiries and information on a daily basis (Choi et al., 2013). This of course has a direct level connotation with regards the overall volume of business and can be conducted in the overall le vel of profitability that the firm can seek to accrue during the course of normal business day. Accessibility Concerns: Further issue with regards to t

Importance of Internal Communications Essay Example for Free

Importance of Internal Communications Essay Importance of Internal Communications for a company and two case studies. Internal communications is considered a vital tool for connecting people within the company. It does not refer only to those few â€Å"official† channels of communication in a company, it is also the strategic management of information flows to ensure the optima level of employee engagement. (Civicus, 2001) This business context of communication is a dual listening process. It is a top-down, bottom-up, side-to-side communication harnessed as a means of delivering messages, listening to concerns and motivating staff. Maintaining a good internal communications within a company could reinforce the vision, values and culture among employees, who can then communicate it to internal and external audiences. Internal communications aims to ensure that employees in the company work together towards the same goal, know what they should be doing and by when. Internal communication has evolved various ways of communicating internally. Traditionally, it started off with informal and formal one-to-one and one-to-many meetings where usually the ‘the boss’ would communicate in a highly one-way fashion with employees. Lee, 2006) In this case the message is mostly communicated in one way, it does not include feedback from the message recipients. When print materials were introduced, it was then involved for formal, top-down transmission, for instance, company annual report. Internal communication then evolved to the digital era where Internet was highly used as a communication tool. When email was in troduced into the business settings and with it the nature of communication has radically changed. Lee, 2006) As the digital technology advances, internal communication has evolved to the point where not only can employees and employers freely email each other, forward messages without any editing (showing the whole conversational trail), and forward those messages outside of the corporate walls, but also employees and employers can use these emails to bring about grievance procedures, litigation and dismissal. (Lee, 2006) It is seen that internal communication has undergone deliberately change and will continue growing. Today’s internal communication practitioner is focused on challenging and stimulating employees, managing change and gaining employee engagement and commitment. (Chalmers, 2008) The aim has moved from controlling and directing people, through providing information, making announcements and supporting industrial relations, to supporting the development of a flexible work environment which adapts to change, seeks improvement, shares knowledge and know-how, generates ideas and involves people in achieving strategic goals. Chalmers, 2008) Most of the people understand the significance of internal communication but very few could manage it efficiently. Many people think that internal communication is one of the functions that they think they can do well. In fact, when it comes to real situation on handling employees, certain strategies and techniques are needed to communicate and tackle. In talking to many individuals at very different levels in very disparate sectors, what has come across as crucial is the need for internal communication to be championed at the very top of the organization and also for senior management and the boardroom to respect the expertise of the specialist tasked to deliver, be they internally or externally placed. Smith, 2008) A large number of studies by both professional management groups and professional communications bodies consistently find that ‘communicating with employees’ is a useful and powerful way of engendering greater ‘engagement’ – the propensity of the employee to want to come to work and want to contribute to the success of the company. (Lee, 2006) Gauri Deshmukh, head of HR at SAS India states that internal communication is important for a company as it provides information and encourages sharing by driving and supporting the organisation’s short-term and long-term goals and objectiv es. In addition, Deshmukh also mentions that with effective internal communications, it ensures that knowledge-sharing and communication processes are part of the daily workflow across all functions of the business. By having good internal communication, a company ensures that in between employers and employees they are constantly updated with information. In fact, a good internal communications not only affects organizational and operational success, but it has a considerable impact on external functions such as marketing, community and government relations, nd investor relations. (Brown, 2002) Internal communication is significant in any company because it is the building block of the organisational culture. (Civicus, 2001) Furthermore, internal communication is important so that employees become advocates for company. It is important to create a ‘common purpose’ across the company – creating the sense of a team where everyone feels ownership in their roles and in a chieving the company’s goals. (WK, 2010) In this way employees feel accepted and being part of the company. Likewise, internal communication is one of the key ‘intangible’ factors leading to high performance. (WK, 2010) For instance, if communication in a company is managed well employees are more confident and clear with the company mission and vision thus makes excellent financial as well as business. Not only that, having good internal communication helps build out company’s brand internally as employees are the best ambassadors, and internal perceptions should mirror what the company is telling the world. Trout, 2012) When the company is communicating effectively with its internal stakeholders, be it employees, management or volunteers, programmes and departments share more resources and information resulting in less duplication of work and stronger impact as a whole company. (Civicus, 2001) Without an effective internal communications, a company allows others to determine what information (or disinformation) is communicated to employees about their company. Brown, 2002) Smart employers realize that in environments where employees are able to move from one employer to another with relative ease, it is in the company’s best interests to retain the smarter and more productive employees; doing all they can to communicate with them, inform them, influence them and enter into some sort of psychological contract with them is a wise move. Lee, 2006) Besides, without effective internal communications, the crisis of confidence in businesses and corporate leadership could hurt sincere efforts to build a positive corporate culture and to enhance employee morale and productivity, and devastate the overall image of an organization. (Brown, 2002) Case Study I: Nokia is one of the top mobile phone manufacturer favoured by many people. In order to compete with other mobile phone manufacturer Nokia is constantly improvising and upgrading their gadgets to serve people needs these days. The reason Nokia has been so successful is no doubt its creation on mobile phones, as well as the strong team in the company that has made where it stands today. In a technologically savvy company like Nokia, it’s no surprise that they’ve been successfully implementing social media into their internal communications. (Kass, 2012) Nokia’s motto is connecting people and exploring ways to enhance communication. (Kass, 2012) In order to realize that vision, Nokia uses a number of different vehicles for two-way and push or pull communications; social media plays a big part with fitting into that strategy. Nokia’s Social Media Communications team was established in early 2008, aimed to improve inter-company communications and engaging employees. The objective of the team is to: encourage the use of social media internally to bring out the company’s unique authentic voice and to engage in social media externally on behalf of Nokia, and contributing to product and service announcements by opening up a dialogue and driving online engagement. (Kass, 2012) Nokia has 125,000 employees around the world. It is the company’s utmost important task to engage all employees in order to achieve company business goal. There are a few platforms in Nokia allowing employees from global to connect as if they work in a small company together. According to Molly Schonthal who worked on the companys Social Media team in North America, the BlogHub is Nokia’s most powerful and effective social media tool that is used internally. It has been said that BlogHub lowers the barriers for employees to find conversations relevant to them. In terms of interaction, employees are allowed to communicate freely via BlogHub. They could make comment on posts, share ideas and knowledge on issues that have been mentioned. In addition, BlogHub serves as a useful search engine for employees to seek out information relevant to them. From a management point of view, through BlogHub feedback on various issues are gained quickly and track the conversations that are happening inside the company. Voting and ratings on posts are enabled as well for employees to be part of the decision team. Nokia has also introduced Nokia Conversations blog where latest Nokia product news would be posted. Through this blog employees could find a big overview of all the topics going on in Nokia. Similar to any other company that is engaged on social media, Nokia has its very own YouTube and Twitter account. Other than that, VideoHub has grown increasingly popular with employees allowing for postings to be updated on a daily basis. Besides, Nokia’s Infopedia wiki allows employees to share knowledge inside the company. If someone needs to quickly check a piece of information, Nokia’s effective internal communication channel, Instant Messaging (IM) is available for employees. It claims to remove the barrier of more formalized communication in between employees. For global company like Nokia, in order to save cost and time, Nokia has it’s own video conference channel where annual communication meetings and real time conversations could be held. Considering people do not check their mailboxes as much anymore Nokia has slowly cut down prints publications in an effort to become more environmentally aware. In fact Nokia in North America has completely eliminated print publications. Newsletters are now kept to an electronic HTML format, which is e-mail so it is more easily distributed. Similar to every other company Nokia uses intranet communications as well. It is the center of where people go to get information on benefits or organization charts. Furthermore, to reach more employees, Nokia regularly posts relevant company announcements on plasma screens around regional offices, usually in cafeterias and breakout rooms, with its promise on going environmental friendly. At North America, leadership also encourages employees to speak directly with their line managers to better understand organizational strategy and what role they can play in that strategy. For all of Nokia’s Web 2. 0 tools, Schonthal is quick to point out that â€Å"social media is never a replacement for high touch engagement. † (Kass, 2012) Instead, it can contribute to various company events and other in-person initiatives. â€Å"Social media complements these things but doesn’t take away from the ability to internally engage and share ideas,† she further explains. Nokia provides many platforms for employees to stay engaged, all for one clear identified goal – connect all the people in the company. For such global company I believe Nokia in different countries or branches could decide on which channel they prefer but I believe as a whole, all the employees in Nokia stay connected via BlogHub. After reviewing how Nokia strives to engage the employees I could see that the management team work hard on receiving feedback as well. They listen to their employees. They make changes. All these actions give employees feel accepted and belonged to the company. The end result is the employees are clear with the goals, mission and procedures of the company, which can result increase their work effort and efficiency and boost business. Case Study II: â€Å"We were driven to connect the organization with itself, and realized enterprise social networking was the solution. I can truly say after more than two years that we have achieved an official internal communications channel. Socialcast lifted the boundaries and made our organization transparent. We connect daily with people from India, China, the US, and Brazil. Without Socialcast it would not be possible,† says Dennis Agusi, Global Internal Communications Officer, Royal Philips Electronics. Royal Philips Electronics of the Netherlands is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of â€Å"sense and simplicity†. Philips Case Study 2012) In 2010, Philips began to explore how the company should help its employees spread around the globe to feel engaged, work like a small team driven by shared goals. On the way of researching, the Corporate Communications and IT department discovered that approximately 1,600 employees were actively using a free tool they had found on the Internet to communicate and collab orate. Knowing two platforms for collaboration would not be a great idea so the team took initiative to introduce a new platform to these early users. These early users provided positive and valuable feedback and recommendations on how to improve the enterprise social experience the best it could be. Then it led to a successful launch of an enterprise social network. The company adopted â€Å"Connect Us† and the network was launched with wide support. On launch day, Connect Us had 400 members. Within two months, 7,000 employees had joined the community. Through Connect Us they allow employee-to-employee exchanges as well as management-to-employee communications. Employees are allowed to post freely, share knowledge to make work easier. Connect Us helps to remove barriers between departments as well. Through Socialcast Reach, employees are allowed to share information and data in between departments resulting a more seamless flow of work. In addition, a new idea can be communicated more broadly, increasing sense of connectedness and engagement across the company. From management perspective, through Connect Us, the Communications and IT team could monitor what’s happening in the company, check trending topics or people, at real time. According to report, Connect Us has enabled new and sometimes unexpected forms of employee engagement. All Employee Jam† was a crowdsourcing project designed to bring to life the company’s new, refreshed Mission and Vision statement through dialogue, discussion and debate. This exercise has successfully drawn employees who had not yet joined the social community into Connect Us. According to feedback, employees who participated in this exercise were found to be far m ore aware of and aligned with the Philips Mission and Vision than those employees who did not participate. This resulted Philips truly believes that enterprise social networks help companies increase employee engagement and retention. I liked the idea of how Philips tries to maintain the communication channel as one, which is Connect Us. I believe there are other platforms available for instance intranet but Connect Us is actively used by people in the company. From not knowing employees are using free online tool to communicate to introducing socialcast network, Philips has come a long way into realizing the importance of internal communication. The All Employee Jam has definitely demonstrated the power of enterprised social networking. It encouraged the employees to share knowledge, to stay connected which resulted in a greater identity with the company. In this two case studies, both companies Nokia and Philips selected appropriate channels for communication according to its needs. Nokia has different communication platforms serving different purposes. For instance, BlogHub allows employees to find information they need and Instant Messaging is a tool for quick and easy communication. On the other hand, Philips focus mainly on Connect Us, from searching information to accelerating ideas to sharing data it is all done on Connect Us. However, on my opinion, Nokia has too many platforms it might be tough to engage all the employees in one platform, as the users are free to choose which platforms they get information from. Whereas Philips uses Connect Us, most of the employees are part of the community and anything they need require can be found on Connect Us. I think this is one of the advantages of having a focused channel. Likewise, the tools and tactics, both companies chose to be focus more on information technology. In terms of interactivity, both companies engage their employees as well as welcoming their feedbacks. The employees are encouraged to utilise these channels to feel more accepted and being part of the company. For instance, Philips Connect Us not only allows employees-to-employees exchange, as well as management-to-employees communication. In this case it removes barriers between management and employees so work can be done easier. As for Nokia, feedbacks are valued through voting and ratings on posts and comments, allowing management to understand the employees better. Besides, both case studies reviewed the importance of evaluation on internal communication. In order to improve, the management team has to constantly measure the effectiveness of the communication tools and find ways to improve. Nokia and Philips monitor their employees through these platforms to find out what is really happening in the company. This way they could make sure the employees are on par with company’s goals. In conclusion, internal communication has never been so important. Many people know what internal communication is and they think they know how to function this but they might not know the true meaning behind it. Effective internal communication does not mean to have a lot of communication platforms, spending big budget on this function but utilizing the appropriate communication tool for employees get involved. If you want to build brand for your company first you have to build your brand internally. After all employees are the representatives of your company, they are the brand. Internal communication comes a long way to build, it might need more time and effort to achieve the effective result as desired but the end result is always proven satisfaction, that I am sure. A combination of strong communication, teamwork and camaraderie framed within trusting relationships will help achieve remarkable results in times of large-scale change and uncertainty, writes University of Nottingham chief executive Peter Homa. And finally, in my own words, you cant communicate with your audience until your internal message is crystal clear.

Essay on Gregor as Catalyst for Metamorphosis -- Metamorphosis essays

Gregor as Catalyst for Metamorphosis of the Family    In Franz Kafka’s The Metamorphosis, Gregor is not the only presence that undergoes a complete transformation. Sometimes a change in one area of life will give way to changes in other areas, but the ensuing changes would not have come about without the first change that set things in motion. This is the case with Gregor and his family. Gregor’s family was in dire need of change, and Gregor’s condition became a powerful catalyst for that change. Gregor’s metamorphosis facilitates the change of his entire family, proving that oftentimes an outside source is needed to pull people out of a rut and get them on their feet again. Before Gregor turned into a giant bug, his entire family relied heavily on him in more ways than one. After his father’s business failed, Gregor became the main breadwinner of the household. He got a steady job and the entire family was happy, because a steady job accompanies steady income and a steady supply of food, as well. Over time, "they had simply got used to it, both the family and Gregor; the money was gratefully accepted and gladly given, but there was no special uprush of warm feeling" (95). Each member of the family becomes accustomed to an easy life in which needs and wants are provided for. This routine causes the individuals in the family to stagnate and live unproductively. The family begins to follow a path of exis... ...ometimes it is only through the changes of another, in this case Gregor, that people themselves begin to transform. The sacrifice of Gregor allows his family to leave its protective cove and journey out into the world, discovering what life has to offer. Works Cited Eggenschwiler, David. "'The Metamorphosis', Freud, and the Chains of Odysseus". Franz Kafka: Modern Critical Views. Ed. Harold Bloom. New York: Chelsea House Publishers, 1986. 199-219. Emrich, Wilhelm. Franz Kafka: A Critical Study of His Writings. New York: Ungar, 1968. Kafka, Franz. Metamorphosis. Trans. A.L. Lloyd. New York: Vanguard Press, Inc., 1946. Pawel, Ernst. The Nightmare of Reason. New York: Vintage Books, 1984. Essay on Gregor as Catalyst for Metamorphosis -- Metamorphosis essays Gregor as Catalyst for Metamorphosis of the Family    In Franz Kafka’s The Metamorphosis, Gregor is not the only presence that undergoes a complete transformation. Sometimes a change in one area of life will give way to changes in other areas, but the ensuing changes would not have come about without the first change that set things in motion. This is the case with Gregor and his family. Gregor’s family was in dire need of change, and Gregor’s condition became a powerful catalyst for that change. Gregor’s metamorphosis facilitates the change of his entire family, proving that oftentimes an outside source is needed to pull people out of a rut and get them on their feet again. Before Gregor turned into a giant bug, his entire family relied heavily on him in more ways than one. After his father’s business failed, Gregor became the main breadwinner of the household. He got a steady job and the entire family was happy, because a steady job accompanies steady income and a steady supply of food, as well. Over time, "they had simply got used to it, both the family and Gregor; the money was gratefully accepted and gladly given, but there was no special uprush of warm feeling" (95). Each member of the family becomes accustomed to an easy life in which needs and wants are provided for. This routine causes the individuals in the family to stagnate and live unproductively. The family begins to follow a path of exis... ...ometimes it is only through the changes of another, in this case Gregor, that people themselves begin to transform. The sacrifice of Gregor allows his family to leave its protective cove and journey out into the world, discovering what life has to offer. Works Cited Eggenschwiler, David. "'The Metamorphosis', Freud, and the Chains of Odysseus". Franz Kafka: Modern Critical Views. Ed. Harold Bloom. New York: Chelsea House Publishers, 1986. 199-219. Emrich, Wilhelm. Franz Kafka: A Critical Study of His Writings. New York: Ungar, 1968. Kafka, Franz. Metamorphosis. Trans. A.L. Lloyd. New York: Vanguard Press, Inc., 1946. Pawel, Ernst. The Nightmare of Reason. New York: Vintage Books, 1984.

Media Function Essay

For individual, the function of media can be thought of as the motives or reasons. Why individual use media products? They do that in order to feel satisfactions; they receive from the use of these products Herta Herzog 1944 She studied the motivation and gratification of radio soap opera listeners Her interest was to try to understand (why women become such ardent fans of the radio soaps The goal of the study was to determine (what satisfactions listeners Said they derived coupled with a psychological evaluation of these listeners The functional approach: sought to account for (why audiences attended to particular content on the assumption that the act of attending served some function for the individual. Herzog found that such programs served function for these women: the provided emotional release, they served as a source of advice What sorts of lessons did soap operas provide? Herzog found that the lessons of the soaps often applied in unlikely situation for ex. One women reported going to the doctor before started her diet because someone on the soap had done so Katz 1959 he relabeled the approach uses and gratification For Katz, uses and gratifications research would empirically test some of the critiques of popular culture that had been made the in 1950s. Katz 1959 he relabeled the approach uses and gratification For Katz, uses and gratifications research would empirically test some of the critiques of popular culture that had been made the in 1950s. Social function of the media Mobilization| Entertainment| Continuity| Correlation| Information| Campaigning for society’s objectives in the field of politics, war, economic development, work, and sometimes religion| -providingentertainment interestingnessand the means of relaxation- reducing social tension| -Expressing the dominant culture and recognizing subcultures and new culture developments-Forming and maintaining commonality of values| -Explaining and commenting on the meaning of events and information-providing support for established authority and norms -socializing-coordinating separate activities-consensus building-setting orders of priority | Providing information about events and condition in society and the world| The assumption of uses and gratification model -The audience is active and hence use of media is goal-directed -Audience have expectation of what certain kinds of content have to offer them, and these expectation help shape their selection. That is, particular audiences can take the initiative in linking their needs to the ability of particular media products to gratify those needs -The media compete with other sources of need satisfaction (such as reading, talking with friends, taking a walk, sleeping). The needs potentially satisfied by the mass media are only part of a wider range of human needs. People are sufficiently aware of their needs, media choices, and the gratifications they receive from media use to be able to tell researchers what motivates their media behavior. -The audience is active and hence use of media is goal-directed -Audience have expectation of what certain kinds of content have to offer them, and these expectation help shape their selection. That is, particular audiences can take the initiative in linking their needs to the ability of particular media products to gratify those needs -The media compete with other sources of need satisfaction (such as reading, talking with friends, taking a walk, sleeping). The needs potentially satisfied by the mass media are only part of a wider range of human needs. People are sufficiently aware of their needs, media choices, and the gratifications they receive from media use to be able to tell researchers what motivates their media behavior. THE CRITIQUE OF FUNCTIONALISM Uses and gratification research has been serious criticisms; This approach ignores the social dimensions of media consumption and reduces media use to an individual psychological relationship In fact, uses and gratification researches offers no way of understanding the connection between individual psychological needs and social structures and processes Uses and gratification research has been serious criticisms; This approach ignores the social dimensions of media consumption and reduces media use to an individual psychological relationship In fact, uses and gratification researches offers no way of understanding the connection between individual psychological needs and social structures and processes The major work on uses and gratifications research has been to catalog the various uses and gratification that audience report obtaining from their media consumption The major work on uses and gratifications research has been to catalog the various uses and gratification that audience report obtaining from their media consumption Entertainment| Integration and social interaction| Personalidentity| information| -Escaping from problemsRelaxing-Getting intrinsic culturalFilling timeEmotional releaseSexual arousal-| -Gaining insight into circumstances of others-Identifying with others -Gaining a sense of belonging-Finding a basis for conversation and social interaction -Helping to carry out social rolesEnabling one to connect with family, friends, and society| -Finding reinforcement for personal values-Finding models of behavior-Identifying with valued others-Gaining insight into one’s self| -Finding out about events and conditions in immediate surroundings ,society, and the world-Seeking advice on functional matters or opinion and decision choices-Satisfying curiosity -Learning, self-education-Gaining a sense of security through knowledge| Narrative is another valuable tool in our textual analysis toolkit Narrative tends to be associated with the way a fictional story is told terms of how events unfold and are revealed to the audience Narrative is an important element in the construction of both fiction and non-fiction texts. Although it is a logical tool to reach for when we undertake the analysis of moving image texts In media studies, looking at narrative structure implies that we explore the way in which the inf. Contained within a text is revealed to us. It has implication for the way in which print texts, images and sound texts are constructed Narrative is another valuable tool in our textual analysis toolkit Narrative tends to be associated with the way a fictional story is told terms of how events unfold and are revealed to the audience Narrative is an important element in the construction of both fiction and non-fiction texts. Although it is a logical tool to reach for when we undertake the analysis of moving image texts In media studies, looking at narrative structure implies that we explore the way in which the inf. Contained within a text is revealed to us. It has implication for the way in which print texts, images and sound texts are constructed NARRATIVE AS AN ANALYTICAL TOOL Enigma code Roland Barthes has defined the key narrative device as enigma code, use to guess the next piece of information to be reveled Think of trailers at the cinema or cliffhangers in TV serial drama The enigma is a useful narrative device to keep the reader interested by whetting his appetite to find out more (magazine front covers are another example of enigma code Work as narrative in the sense of offering a frozen moment. We are invited to compete in our minds what happened before and after the frozen moment Narrative can be said to organize the flow of info on the page, determining how we read the text Enigma code Roland Barthes has defined the key narrative device as enigma code, use to guess the next piece of information to be reveled Think of trailers at the cinema or cliffhangers in TV serial drama The enigma is a useful narrative device to keep the reader interested by whetting his appetite to find out more (magazine front covers are another example of enigma code Work as narrative in the sense of offering a frozen moment. We are invited to compete in our minds what happened before and after the frozen moment Narrative can be said to organize the flow of info on the page, determining how we read the text On important aspect of the narrative is how the flow of this information is controlled. The flow of this information to the reader is controlled through the headline, the opining paragraph, or intro, the illustration and the outcome. On important aspect of the narrative is how the flow of this information is controlled. The flow of this information to the reader is controlled through the headline, the opining paragraph, or intro, the illustration and the outcome. Three main reasons for studying media narrative. One- it shifts the focus of attention from content to the structure and process of storytelling Two- it allows us to investigate the similarities and differences in narrative media forms Three-it can reveal how the meanings of the narrative forms relate to the wider disposition of social power Three main reasons for studying media narrative. One- it shifts the focus of attention from content to the structure and process of storytelling Two- it allows us to investigate the similarities and differences in narrative media forms Three-it can reveal how the meanings of the narrative forms relate to the wider disposition of social power ADRIAN TILLY argues that although story telling often appears invisible, it is in fact a complex process He points out; narrative is an important part of our socialization as it moderates our behavior The nature of media narrative and their relation to our social study situations is the object of narrative study. ADRIAN TILLY argues that although story telling often appears invisible, it is in fact a complex process He points out; narrative is an important part of our socialization as it moderates our behavior The nature of media narrative and their relation to our social study situations is the object of narrative study. PARADIGM SHIFT: FROM A RATIONAL WORLD PARADIGM TO A NARRATIVE ONE NARRATIVE PARDIGM| RATIONAL –WORLD PARADIGM| -people are essentially storytellers-we make decision on the basis of good reasons, which vary depending on the communication situation -history, biography, culture, and character determine what we consider good reasons-narrative rationality is determined by coherence and fidelity of our stories-the world is a set of stories from which we choose, and thus constantly re-create, our lives (a theoretical framework that views narrative as basis of all human communication)| -people are essentially rational-we make decision on basis of arguments -the types of speaking situation determines the course of our arguments-rationality is determined by how much we know and how well we argue-the world is a set of logical puzzles that we can solve through rational analysis(a scientific approach to knowledge that assumes people are logical, making decisions on the basis of evidence and arguments)| Encoding and decoding One of the key issues in audience studies, concern the relationship between producer, text, and audience This equation is about a balance of power: assessing the extent to which audiences are influenced by media text and what extent they appropriate them in ways quite different to the producers’ intentions Encoding and decoding One of the key issues in audience studies, concern the relationship between producer, text, and audience This equation is about a balance of power: assessing the extent to which audiences are influenced by media text and what extent they appropriate them in ways quite different to the producers’ intentions Meaning structures one Meaning structures one Meaning structures two Meaning structures two Stuart Hall’s Encoding/Decoding model In the diagram, he represents the two sides: Encoding, which is the domain of the producer Decoding, the domain of the audience The process of communicating a message requires that it be encoded in such a way that the receiver of the message is able to decoded Ex. Televisual message is encoded through the use of camera technology, transmitted as a signal and then decoded using a television set if you do not have a TV you don’t have the means to understand One reason that the encoded and decoded messages may not be the same is the capacity of the audience to vary its response to media message Stuart Hall’s Encoding/Decoding model In the diagram, he represents the two sides: Encoding, which is the domain of the producer Decoding, the domain of the audience The process of communicating a message requires that it be encoded in such a way that the receiver of the message is able to decoded Ex. Televisual message is encoded through the use of camera technology, transmitted as a signal and then decoded using a television set if you do not have a TV you don’t have the means to understand One reason that the encoded and decoded messages may not be the same is the capacity of the audience to vary its response to media message Why the audience vary in response to media message? Because they are influenced by their social position, gender, age, ethnicity, occupation, experience, beliefs, where they are, what they are doing, when they receive a message Hall categorised three kinds of audience response: Dominant- the audience agree with the dominant values expressed within the preferred reading of the text Negotiated- the audience generally agree with the dominant values expressed within the preferred reading but they may disagree with certain aspects according to their social background Oppositional- the audience dis agree with dominant values expressed within the preferred reading of the text One concept that has been challenged subsequently by theorists is the notion of preferred reading This refers to the way the encoder would prefer the audience to interpret a media message, above all other possible readings. However, it could be argued that some texts are deliberately created to remain open interpretation Why the audience vary in response to media message? Because they are influenced by their social position, gender, age, ethnicity, occupation, experience, beliefs, where they are, what they are doing, when they receive a message Hall categorised three kinds of audience response: Dominant- the audience agree with the dominant values expressed within the preferred reading of the text Negotiated- the audience generally agree with the dominant values expressed within the preferred reading but they may disagree with certain aspects according to their social background Oppositional- the audience dis agree with dominant values expressed within the preferred reading of the text One concept that has been challenged subsequently by theorists is the notion of preferred reading This refers to the way the encoder would prefer the audience to interpret a media message, above all other possible readings. However, it could be argued that some texts are deliberately created to remain open interpretation

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